This Privacy Policy explains how Love Is Agency ("we", "us") collects, uses and protects personal data when you visit our website, apply to work with us, or become a Model under a signed creator agreement.
This page is a general summary of our standard working terms, provided for informational purposes. It does not replace your individually signed creator agreement, which remains the binding document between you and Love Is Agency, and it is not a substitute for independent legal advice.
1. Who We Are
Love Is Agency is a creator management agency operating in Europe. For the personal data described in this policy, we act as the data controller. Contact: info@loveisagency.com.
2. Information We Collect
- Contact details you submit through our application form (name, email, country, Instagram handle, WhatsApp number).
- Photos submitted with your application.
- Identity verification documents and photos (government ID, verification photos with signed documents) once you move forward in onboarding.
- Contract and payout information (banking / payment details) needed to pay you.
- Communications between you and your account manager.
- Basic website usage data via cookies — see our Cookie Policy.
3. How We Use Your Information
- To evaluate and respond to your application.
- To verify your identity and eligibility before onboarding.
- To create and manage the accounts covered by your contract.
- To process your payments.
- To communicate with you about your account and contract.
- To comply with legal and platform-verification obligations.
- To improve our website and services.
4. Legal Basis for Processing
- Performance of a contract — for onboarding, account management, and payouts.
- Consent — for optional cookies and marketing communications.
- Legal obligation — for identity verification and financial record-keeping.
- Legitimate interest — for basic website analytics and fraud prevention.
5. Who We Share Data With
- Payment processors, needed to pay you.
- Hosting and technical service providers who help us run our website and internal systems.
- The social/content platforms your accounts operate on, to the extent necessary to create and manage those accounts.
- Legal or regulatory authorities, where required by law.
We do not sell your personal data.
6. International Data Transfers
Where data is transferred outside the European Economic Area, we take steps to ensure it is protected to a standard equivalent to EU data protection law (e.g. Standard Contractual Clauses).
7. Data Retention
- Application data for applicants who don't move forward is deleted within a reasonable period.
- Verification and contract records are kept for the duration of your contract and for a period afterward as required by law (e.g. financial/tax record-keeping).
- Accounts created under our Terms of Service, and any associated data, are deleted approximately one to two months after contract termination if no buyout is agreed.
8. Data Security
We use reasonable technical and organizational measures — including restricted access to identity documents and payout information — to protect your data against unauthorized access, loss, or misuse.
9. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data, subject to our legal retention obligations.
- Restrict or object to certain processing.
- Request a copy of your data in a portable format.
- Withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, contact info@loveisagency.com. See also our dedicated GDPR page.
10. Age Requirement
Our services are only available to individuals aged 18 and over. We do not knowingly collect data from anyone under 18.
11. Changes to This Policy
We may update this policy from time to time. Material changes will be reflected with an updated "Last updated" date at the top of this page.
